Marketing management : a contemporary perspective

Author(s)

• Homburg, Christian
• Kuester, Sabine
• Krohmer, Harley

Bibliographic Information

Marketing management : a contemporary perspective

Christian Homburg, Sabine Kuester and Harley Krohmer

（McGraw-Hill higher education）

McGraw-Hill, c2009

Note

"Published by McGraw-Hill Education"--T.p. verso

Includes bibliographical references and index

Details

• NCID: BB02079614
• ISBN:
  • 9780077117245
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxii, 642 p.
• Size: 27 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA48476896