Global business

著者

• Peng, Mike W.

書誌事項

Global business

Mike W. Peng

South-Western Cengage Learning, c2009

International student ed

注記

Includes indexes

内容説明・目次

目次

1. Globalizing Business.2. Understanding Politics, Laws and Economics.3. Emphasizing Cultures, Ethics, and Norms.4. Leveraging Capabilities Globally.5. Trading Across Borders.6. Investing Abroad Directly.7. Dealing with Foreign Exchange.8. Global and Regional Integration.9. Entering Foreign Markets.10. Entrepreneurial Firm.11. Alliances and Acquisitions.12. Managing Competitive Dynamics.13. Strategy and Structure.14. Human Resource Management.15. Marketing and Supply Chain Management.16. Governing the Corporation.17. Corporate Social Responsibility.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB02091573
• ISBN:
  • 9780324585940
• LCCN: 2008920890
• 出版国コード: at
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Australia ; Japan
• ページ数/冊数: xxiv, 573 p.
• 大きさ: 28 cm
• 分類:
  • DC22 : 658.049
• 件名:
  • LCSH : International trade
  • LCSH : International economic relations
  • LCSH : International business enterprises
  • LCSH : Globalization