The new role of regional management

著者

• Ambos, Björn
• Schlegelmilch, Bodo B.

書誌事項

The new role of regional management

by Björn Ambos and Bodo B. Schlegelmilch

Palgrave Macmillan, 2010

• : hbk

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.

目次

PART I: SUCCEEDING IN EUROPE The Market: Is there Common Ground Between Belgian and Bulgaria or Spain and Slovakia? The Headquarter Dilemma: Does Geography Matter? The Local Dilemma: Why Does Corporate not Recognize How Different We Are From Other Markets? The Regional Solution: Dynamic Management of Market Diversity PART II: CHALLENGES AND SOLUTIONS US Companies in Europe: Going East - Challenges and Solutions Japanese Companies in Europe: Going West - Challenges and Solutions European Companies: Developing the Home Turf - Utilizing Emerging Market Opportunities PART III: SELECTED CASES - THE BEST IN CLASS Learning From the Pharmaceutical Industry Learning From the Automotive Industry Learning From the Sport Shoe Industry Learning From the Banking Industry Conclusion The Dynamic Competence Relay (DCR): The New Role of Regional Management

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB02093761
• ISBN:
  • 9780230538757
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke
• ページ数/冊数: xiv, 301 p.
• 大きさ: 23 cm
• 分類:
  • DC22 : 658
  • LCC : HT391
• 件名:
  • LCSH : Management
  • LCSH : Regional planning
  • LCSH : Regional economics
  • LCSH : Regional planning -- Case studies
  • LCSH : Regional economics -- Case studies