Creating value for all : strategies for doing business with the poor

著者

• United Nations Development Programme. Growing Inclusive Markets

書誌事項

Creating value for all : strategies for doing business with the poor

Growing Inclusive Markets, United Nations Development Programme

United Nations Development Programme, c2008

注記

Publication sales no. E.08.III.B.20

Includes bibliographical references (p. [145]-156)

Also available online

内容説明・目次

内容説明

The extreme prevalence of poverty in today's world calls us urgently for action. Yet the poor harbour a potential for consumption, production, innovation and entrepreneurial activity that is largely untapped. This report shows how entrepreneurs can serve the poor as clients and customers and can also include the poor as producers, employees and business owners. The report's main message: business with the poor can create value for all. The publication draws on 50 specially commissioned case studies of businesses that have successfully included the poor, despite the constraints, and created value for all. The cases afford the wealth of ideas for inclusive business models.

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詳細情報

• NII書誌ID(NCID): BB02097762
• ISBN:
  • 9789211262247
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xvii, 156 p.
• 大きさ: 30 cm
• 分類:
  • LCC : HC79.P6
• 件名:
  • LCSH : Poor
  • LCSH : Low-income consumers
  • LCSH : Poor -- Employment
  • LCSH : Working poor
  • LCSH : Social responsibility of business