Brands and brand management : contemporary research perspectives

Author(s)

• Loken, Barbara
• Ahluwalia, Rohini
• Houston, Michael J.

Bibliographic Information

Brands and brand management : contemporary research perspectives

[edited by] Barbara Loken, Rohini Ahluwalia and Michael J. Houston

（Marketing and consumer psychology series / Curtis P. Haugtvedt, series editor）

Routledge, Taylor & Francis Group, c2010

• : hardcover

Note

Includes bibliographical references and indexes

Details

• NCID: BB02131758
• ISBN:
  • 9781841697598
• LCCN: 2009040020
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxviii, 311 p., [4] p. of plates
• Size: 24 cm
• Classification:
  • LCC : HF5415.1255
  • DC22 : 658.8/27
• Subject Headings:
  • LCSH : Branding (Marketing)
  • LCSH : Brand name products -- Management
• Parent Bibliography ID:
  • BA65585537