American business, since 1920 : how it worked
著者
書誌事項
American business, since 1920 : how it worked
（The American history series）
H. Davidson, c2009
2nd ed
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注記
"Harlan Davidson, Inc. was acquired by John Wiley & Sons in May 2012"--T.p. verso
Publisher varies: Wiley-Blackwell
Includes bibliographical references (p. [256]-293) and index
内容説明・目次
内容説明
It's safe to say that since the first appearance of Thomas McCraw's contribution to Harlan Davidson's "American History Series" in 2000, American business has taken some of the most dramatic, perhaps most incredible, turns in its history. Far more than an update, this edition of one of the most popular texts has been carefully revised and reorganised not only to include necessary new coverage but to present more fully and forcefully the book's central argument and major themes, making this new edition even more teachable for instructors and accessible to student readers. Unique in the market for its breadth of coverage and depth of analysis, this new edition of the uncommonly readable book by Pulitzer Prize-winning author Thomas K McCraw will continue as a classic supplementary text in a variety of undergraduate as well as graduate courses and seminars. Featuring three banks of striking photographs and a completely up-to-date bibliographic essay, this compact, enjoyable work will be highly appreciated by all students of U.S. business history and the art of administration.
目次
- Introduction
- Decentralisation in the 1920s: GM Defeats Ford
- Brand Management in the 1930s: Decentralisation at Procter & Gamble
- The New Deal & World War II, 1933-1945: Decentralising Regulation & War Mobilisation
- Science & R&D: Colour TV, Chemicals & Pharmaceuticals Strengthen Post-War Prosperity
- Franchising & McDonalds
- The Empowerment of Women & Minorities
- The Financial System
- Information Technology
- Epilogue.
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