P&G Japan : SK-II globalization project

著者

• Bartlett, Christopher A.
• Harvard University. Graduate School of Business Administration

書誌事項

P&G Japan : SK-II globalization project

prepared by Christopher A. Bartlett

（Harvard Business School case video）

Harvard Business School Pub., c2005

ビデオレコード（ビデオ (ディスク)）

タイトル別名

P&G Japan : the SK-II globalization project

注記

Other title from label

DVD

Summary: In a three-part videotaped interview, Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they faced in deciding whether to make the Japanese beauty product, SK-II, a global brand

• NII書誌ID(NCID): BB02182216
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: 1 videodisc (ca. 13 min.)
• 大きさ: 12 cm
• 件名:
  • LCSH : Procter & Gamble Company
  • LCSH : Cosmetics industry -- Japan -- Case studies
  • LCSH : Product management -- Case studies
  • LCSH : Business planning -- Case studies
  • LCSH : International business enterprises -- Case studies
• 親書誌ID:
  • BB02556032