P&G Japan : SK-II globalization project

Author(s)

• Bartlett, Christopher A.
• Harvard University. Graduate School of Business Administration

Bibliographic Information

P&G Japan : SK-II globalization project

prepared by Christopher A. Bartlett

（Harvard Business School case video）

Harvard Business School Pub., c2005

Videorecording（Videodisc）

Other Title

P&G Japan : the SK-II globalization project

Note

Other title from label

DVD

Summary: In a three-part videotaped interview, Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they faced in deciding whether to make the Japanese beauty product, SK-II, a global brand

Details

• NCID: BB02182216
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: 1 videodisc (ca. 13 min.)
• Size: 12 cm
• Subject Headings:
  • LCSH : Procter & Gamble Company
  • LCSH : Cosmetics industry -- Japan -- Case studies
  • LCSH : Product management -- Case studies
  • LCSH : Business planning -- Case studies
  • LCSH : International business enterprises -- Case studies
• Parent Bibliography ID:
  • BB02556032