BRL Hardy : globalizing an Australian wine company : a conversation with Steve Millar and Christopher Carson
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BRL Hardy : globalizing an Australian wine company : a conversation with Steve Millar and Christopher Carson
(Harvard Business School case video)
Harvard Business School Pub., c2005
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Credits: Avid edited by Dolores Mullin
Summary: This program interviews both Steve Millar (Managing Director BRL Hardy) and Chris Carson (Managing Director of BRL Hardy Europe) about the process of 'brand building' and globalising the BRL Hardy wine market
DVD