BRL Hardy : globalizing an Australian wine company : a conversation with Steve Millar and Christopher Carson

Author(s)

• Bartlett, Christopher A.
• Harvard University. Graduate School of Business Administration

Bibliographic Information

BRL Hardy : globalizing an Australian wine company : a conversation with Steve Millar and Christopher Carson

produced by Christopher A. Bartlett

（Harvard Business School case video）

Harvard Business School Pub., c2005

Videorecording（Videodisc）

Note

Credits: Avid edited by Dolores Mullin

Summary: This program interviews both Steve Millar (Managing Director BRL Hardy) and Chris Carson (Managing Director of BRL Hardy Europe) about the process of 'brand building' and globalising the BRL Hardy wine market

DVD

Details

• NCID: BB02189372
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: 1 videodisc (ca. 22 min.)
• Size: 12 cm
• Classification:
  • LCC : HF5415.12.A8
• Subject Headings:
  • LCSH : BRL Hardy (Firm)
  • LCSH : Marketing -- Management -- Case studies
  • LCSH : Marketing -- Australia -- Case studies
  • LCSH : Wine industry -- Australia -- Case studies
  • FREE : Millar, Steve (Steve B.)
  • FREE : Carson, Christopher
• Parent Bibliography ID:
  • BB02556032