Indian pharmaceutical industry : strategies and challenges in formulations marketing

Author(s)

• Prasad, B. V. S.
• Gowri Shankar, K. (Krishnaswami)

Bibliographic Information

Indian pharmaceutical industry : strategies and challenges in formulations marketing

edited by B.V.S. Prasad, K. Gowri Shankar

Icfai University Press, 2008

1st ed

• : pbk

Note

"Icfai books"

Contributed articles; some previously published

Includes bibliographical references and index

Details

• NCID: BB02208557
• ISBN:
  • 9788131416273
• Country Code: ii
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hyderabad, India
• Pages/Volumes: viii, 264 p.
• Size: 23 cm
• Classification:
  • DC22 : 338.4761510954
• Subject Headings:
  • LCSH : Pharmaceutical industry -- India
  • LCSH : Pharmaceutical industry -- India -- Marketing