Trademarks, brands, and competitiveness

Author(s)

• Lopes, Teresa da Silva
• Duguid, Paul

Bibliographic Information

Trademarks, brands, and competitiveness

edited by Teresa da Silva Lopes and Paul Duguid

（Routledge international studies in business history, 19）

Routledge, 2010

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB02211981
• ISBN:
  • 9780415776936
• LCCN: 2009026702
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xv, 248 p.
• Size: 24 cm
• Classification:
  • LCC : HD69.B7
  • DC22 : 658.8/27
• Subject Headings:
  • LCSH : Brand name products -- History
  • LCSH : Trademarks -- History
  • LCSH : Commerce -- History
  • LCSH : Competition
• Parent Bibliography ID:
  • BA28429827