Technology ventures : from idea to enterprise
著者
書誌事項
Technology ventures : from idea to enterprise
McGraw-Hill, c2011
3rd ed
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注記
Includes bibliographical references (p. 489-507) and index
内容説明・目次
内容説明
For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures.
The extensive features in this edition include: Expanded attention to "clean tech" startups in the energy and environment sectors
Special coverage of university technology commercialization, open source innovation, and social entrepreneurship
Eight cases, including two from the well-known Harvard Business School archive
A "venture challenge" business plan exercise at the end of each chapter
Extensive web-based resources, including sample presentations, more cases and business plans, and numerous videos of entrepreneurs and other thought leaders
目次
Part 1: Venture Opportunity, Concept, and StrategyChapter 1: Economic Growth and the Technology EntrepreneurChapter 2: Opportunity and the Concept SummaryChapter 3: Vision and the Business ModelChapter 4: Competitive StrategyChapter 5: Innovation StrategiesPart 2: Venture Formation and PlanningChapter 6: Risk and ReturnChapter 7: The Business PlanChapter 8: Types of VenturesChapter 9: Knowledge, Learning, and DesignChapter 10: Legal Formation and Intellectual PropertyPart 3: Detailed Functional Planning for the VentureChapter 11: The Marketing and Sales PlanChapter 12: Organizational DevelopmentChapter 13: Acquiring and Organizing ResourcesChapter 14: Management of OperationsChapter 15: Acquisitions and Global ExpansionPart 4: Financing and Building the VentureChapter 16: Profit and HarvestChapter 17: The Financial PlanChapter 18: Sources of CapitalChapter 19: Presentations and Deal NegotiationsChapter 20: Leading Ventures to Success
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