Marketing 3.0 : from products to customers to the human spirit

Author(s)

• Kotler, Philip
• Kartajaya, Hermawan
• Setiawan, Iwan

Bibliographic Information

Marketing 3.0 : from products to customers to the human spirit

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Wiley, c2010

Note

Includes bibliographical references and index

Details

• NCID: BB02233317
• ISBN:
  • 9780470598825
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xv, 188 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing