Services marketing : people, technology, strategy

Author(s)

• Lovelock, Christopher H.
• Wirtz, Jochen

Bibliographic Information

Services marketing : people, technology, strategy

Christopher Lovelock, Jochen Wirtz

Prentice Hall, c2011

7th ed

Note

Includes indexes

Details

• NCID: BB02287156
• ISBN:
  • 9780136107217
• LCCN: 2009039795
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston ; Tokyo
• Pages/Volumes: xxii, 626 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Professions -- Marketing
  • LCSH : Service industries -- Marketing
  • LCSH : Customer services -- Marketing