Copycats : how smart companies use imitation to gain a strategic edge

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書誌事項

Copycats : how smart companies use imitation to gain a strategic edge

Oded Shenkar

Harvard Business Press, c2010

  • : hbk

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注記

Includes index

内容説明・目次

内容説明

In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation. Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials. Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including: * How to select the right model to imitate * How to avoid oversimplification of a model * Which imitation strategy to use * How to prepare and execute an implementation plan Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.

目次

Chapter One: Fat Copycats Chapter Two: The Science and Art of Imitation Chapter Three: The Imitation Age Chapter Four: The Imitators Chapter Five: Imitation Capabilities and Processes Chapter Six: Imitation Strategies Chapter Seven: The Imovation Challenge

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