Marketing : the basics

Author(s)

• Moore, Karl
• Pareek, Niketh

Bibliographic Information

Marketing : the basics

Karl Moore and Niketh Pareek

（The basics）

Routledge, 2010

2nd ed

• : hbk
• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB0237912X
• ISBN:
  • 9780415778992
  • 9780415779005
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon, Oxon
• Pages/Volumes: 240 p.
• Size: 21 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing research
  • LCSH : Consumer behavior -- Research
  • LCSH : Export marketing -- Management
• Parent Bibliography ID:
  • BA70859733