Marketing research

Author(s)

• Aaker, David A.

Bibliographic Information

Marketing research

David A. Aaker ... [et al.]

J. Wiley, c2010

10th ed

• : cloth

Note

Previous ed.: c2007

Includes bibliographical references and index

Details

• NCID: BB02386963
• ISBN:
  • 9780470317259
• LCCN: 2009043730
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, NJ
• Pages/Volumes: xvii, 798 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research