Microsoft Access small business solutions : state-of-the-art database models for sales, marketing, customer management, and more key business activities

著者

    • Hennig, Teresa
    • Chung, Luke

書誌事項

Microsoft Access small business solutions : state-of-the-art database models for sales, marketing, customer management, and more key business activities

Teresa Hennig ... [et al.] ; [foreword by Luke Chung]

Wiley Pub., c2010

タイトル別名

Microsoft Access small business solutions : state-of-the-art database models to solve your business needs

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注記

Other title from CD-ROM label

Includes index

"ISBN#978KPART08060" -- Label of CD-ROM

内容説明・目次

内容説明

Database models developed by a team of leading Microsoft Access MVPs that provide ready-to-use solutions for sales, marketing, customer management and other key business activities for most small businesses. As the most popular relational database in the world, Microsoft Access is widely used by small business owners. This book responds to the growing need for resources that help business managers and end users design and build effective Access database solutions for specific business functions. Coverage includes: Elements of a Microsoft Access Database Relational Data Model Dealing with Customers and Customer Data Customer Relationship Management Database Solutions Marketing Database Solutions Sales Database Solutions Producing and Tracking the Goods & Services Production and Manufacturing Database Solutions Inventory Management Database Solutions Services Database Solutions Tracking and Analyzing Financial Data 1 Accounting Systems: Requirements and Design Database Solutions Accounting: Budgeting, Analysis, and Reporting Database Solutions Managing Memberships Implementing the Models SQL Server and Other External Data Sources With this valuable guide and CD-ROM, you'll be on your way to implementing database solutions in no time Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

目次

Foreword. Introduction. Part I Introduction and Basic Concepts. Chapter 1 Overview and Road Map. Chapter 2 Elements of a Microsoft Access Database. Chapter 3 Relational Data Model. Part II Dealing with Customers and Customer Data. Chapter 4 People, Organizations, Addresses. Chapter 5 Customer Relationship Management. Chapter 6 Marketing. Chapter 7 Sales. Part III Producing and Tracking the Goods & Services. Chapter 8 Production and Manufacturing. Chapter 9 Inventory Management. Chapter 10 Services. Part IV Tracking and Analyzing Financial Data. Chapter 11 Accounting Systems: Requirements and Design. Part V Independent Areas. Chapter 12 Accounting: Budgeting, Analysis, and Reporting. Chapter 13 Managing Memberships. Chapter 14 Implementing the Models. Chapter 15 SQL Server and Other External Data Sources. Part VI Appendices. Appendix A Field Properties. Appendix B Relationships, Joins, and Nulls. Appendix C Resolving Relationship Triangles. Appendix D Measures: Financial and Performance. Appendix E References and Resources. Appendix F What's on the CD-ROM. Part VII Bonus Material. Chapter B1 Knowledge: Intellectual Property, Structural Capital, and Intellectual Capital. Appendix BA Database and Business Terms. Appendix BB Gathering Requirements. Appendix BC Data Warehousing Concepts. Appendix BD Database Platforms. Index.

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詳細情報

  • NII書誌ID(NCID)
    BB0240220X
  • ISBN
    • 9780470525746
  • LCCN
    2009939784
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Indianapolis, Ind.
  • ページ数/冊数
    xlvi, 744 p.
  • 大きさ
    24 cm.
  • 付属資料
    1 CD-ROM (4 3/4 in.)
  • 分類
  • 件名
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