Ingredient branding : making the invisible visible

Author(s)

• Kotler, Philip
• Pfoertsch, Waldemar

Bibliographic Information

Ingredient branding : making the invisible visible

Philip Kotler, Waldemar Pfoertsch

Springer, c2010

Note

Includes bibliographical references (p. [345]-354) and indexes

Details

• NCID: BB02405853
• ISBN:
  • 9783642042133
• LCCN: 2010926489
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Berlin
• Pages/Volumes: xx, 393 p.
• Size: 24 cm
• Classification:
  • DC22 : 658.827
• Subject Headings:
  • LCSH : Branding (Marketing)
  • LCSH : Branding (Marketing) -- Case studies
  • LCSH : Brand name products
  • LCSH : Brand name products -- Case studies