Understanding and managing tourism

著者

    • Richardson, John I. (John Ivor)
    • Fluker, Martin

書誌事項

Understanding and managing tourism

John Richardson, Martin Fluker

Pearson Education Australia, c2008

2e

  • : pbk

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注記

Summary: Designed for higher education students undertaking tourism studies. It defines and discusses plus gives real world examples of the most important issues facing tourism today and the skills and knowledge tourism industry professionals need to understand and manage effectively

Includes bibliographical references (p. 389-406) and index

内容説明・目次

内容説明

For introductory courses in tourism found in Business and Tourism & Hospitality degrees. An industry driven perspective on tourism This text combines the extensive industry-based knowledge of John Richardson with an academic and pedagogical framework provided by Martin Fluker. These other texts come from an academic perspective overlaid with an applied industry dimension. This text is designed to be used over a twelve or thirteen week semester. Its aim is to give students a firm grounding in both understanding and working with tourism in order to achieve organisational and personal goals. Students are also encouraged to identify clear career opportunities for themselves within the tourism industry.

目次

Part 1: Understanding tourism 1. Fundamentals Case Study: Defining virtual tourism communities Industry Profile: Geoff Dixon, Chief Executive Officer, Qantas Airways 2. The tourism system and the theory of markets and destinations Case Study: Describing surfers in demographic and psychographic terms Industry Profile: Brett Hollis, Founder, Big Stick Adventures 3. Motivation and forms of tourism Case Study: The Integrated Wine Tourist Industry Profile: Colin and Maria Morgan, Tour Operators, Wundergoodie Aboriginal Safaris 4. Measuring tourism and its economic impact Case Study: Measuring events Industry Profile: Stephen Kleinitz, Strategy and Planning Coordinator Tourism NSW 5. The sociocultural influences of tourism Case Study: Tourists and crime Industry Profile: Alex McKeand, tourism graduate working in government 6. Tourism and the natural environment Case Study: Resources consumed in the transit route region Industry Profile: Anne Sellar, Ecotourism Development Advisor, South Australian Tourism Commission (SATC) Part 2: Managing tourism 7. The managers of tourism Case Study: Tourism challenge for Byron Bay Council Industry Profile: Matt Hingerty, Managing Director, Australian Tourism Export Council (ATEC) 8. Managing demand Case Study: Movies influencing tourist expectations Industry Profile: Toby Rundall, Owner, Camper Travel 9. Managing tourism development Case Study: The Eureka Centre - The battle (for visitation numbers) goes on Industry Profile: Ronald Morgan Egeberg, Manager Visitor Services, City of Ballarat 10. Managing quality Case Study: How was your holiday? Industry Profile: Andrew K. Sivijs, Principal Program Manager, Tourism, Brisbane City Council 11. Managing visitors Case Study: Mountain bike tourism Industry Profile: Penny Olive, Senior Marketing Officer, Tourism Victoria 12. Managing change Case Study: Your tourism future Industry Profile: Jan Barrie, Director Gypsies Touring and Training, Perth WA References Glossary Notes Index

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