The power of pull : how small moves, smartly made, can set big things in motion
著者
書誌事項
The power of pull : how small moves, smartly made, can set big things in motion
Basic Books, c2010
大学図書館所蔵 全4件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Three celebrated thinkers and business consultants explain the striking implications of our shift from a Push economy to a Pull economy. We live in a world dominated by push. We learn in an educational system that dictates what we need to know, and pushes this knowledge to us for twelve or more years. We work in companies that forecast demand and then push products to the people and places where demand is expected to materialize. We consume in forms that are packaged, programmed, and pushed to us based on our expected tastes. However, according to three renowned intellectuals from the Deloitte Center for the Edge, the foundations of push are crumbling under the weight of global innovation. In a world of increasing risk and opportunity, we need to understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and efficiency. It can turn challenging uncertainty into opportunity, and enable small moves to achieve outsized returns. Drawing on pioneering research, 'Pull' does more than explaining the dynamics of pull.
It shows how to apply its principles to unlock and optimize the hidden potential of individuals and organizations, and how to use the power of pull as a force for social change. This book is essential reading for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces in our economic world.
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