Management communication : a case-analysis approach
著者
書誌事項
Management communication : a case-analysis approach
Pearson Prentice Hall, c2007
3rd ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
For managerial communication courses.
For professors who want students to see the importance of effective communication, O'Rourke uses a case-based approach to show students how important communication skills are in the business world.
目次
Chapter 1: Management Communication in Transition
Case 1.1: Odwalla, Inc. (A).
Case 1.2: Great West Casualty v. Estate of G. Witherspoon (A).
Case 1.3: Great Lakes Garments, Inc.
Chapter 2: Communication and Strategy
Case 2.1: Starbucks Corporation: Can Customers Breastfeed in a Coffee Shop?
Case 2.2: Augusta National Golf Club: Membership for Women or Staying the
Course?
Case 2.3: Taco Bell Corporation: Public Perception and Brand Protection.
Chapter 3: Communication Ethics
Case 3.1: Excel Industries (A)
Case 3.2: A Collection Scandal at Sears Roebuck & Company.
Case 3.3: The Soul of Dell: The Value of Corporate Philosophy Statements.
Case 3.4: Arthur Anderson, LLP: An Accounting Firm in Crisis.
Chapter 4: Speaking
Case 4.1: A Last Minute Change at Old Dominion Trust.
Case 4.2: Preparing to Speak at Staples, Inc.
Chapter 5: Writing
Case 5.1: Cypress Semiconductor Corporation.
Case 5.2: Farberware Products of America.
Case 5.3: Volvo of North America
Chapter 6: Persuasion
Case 6.1: The United States Olympic Committee: Persuading Business to Participate in the Olympic Movement.
Case 6.2: An Invitation to Wellness at Whirlpool Corporation.
Chapter 7: Technology
Case 7.1: Cerner Corporation
Case 7.2: Vitruvius Sportswear, Inc.
Chapter 8: Listening and Feedback
Case 8.1 (A): Earl's Family Restaurants: The Role of the Regional Sales
Manager.
Case 8.1 (B): Earl's Family Restaurants: The Role of the Chief Buyer.
Case 8.1 (C): Earl's Family Restaurants: The Role of the Observer.
Case 8.2 (A): The Kroger Company: The Role of the Store Manager.
Case 8.2 (B): The Kroger Company: The Role of the Pepsi-Cola Sales Manager.
Case 8.2 (C): The Kroger Company: The Role of the Instructional Facilitator.
Case 8.3: Three Feedback Exercises.
Chapter 9: Nonverbal Communication
Case 9.1: Olive Garden Restaurants Division.
Case 9.2: Waukegan Materials, Inc.
Chapter 10: Intercultural and International Communication
Case 10.1: Oak Brook Medical Systems, Inc.
Case 10.2: LaJolla Software, Inc.
Chapter 11: Conflict Management
Case 11.1: Hayward Healthcare Systems, Inc.
Case 11.2: Dixie Industries, Inc.
Case 11.3: Hershey Foods: It's Time to Kiss and Make Up.
Chapter 12: Business Meetings
Case 12.1: Spartan Industries, Inc.
Case 12.2: American Rubber Products Company, Inc.
Chapter 13: Meeting the Media
Case 13.1: L'Oreal USA: Do Looks Really Matter in the Cosmetics Industry?
Case 13.2: Bayer AG: Anthrax and Cipro.
Exercise 13.1: Buon Giorno Italian Foods, Inc.
Exercise 13.2: O'Brien Paint Company.
Appendix A: Analyzing a Case Study
Appendix B: Writing a Case Study
Appendix C: Sample Business Letter
Appendix D: Sample Business Memo
Appendix E: Sample Strategy Memo
Appendix F: Documentation: Acknowledging the Sources of Your Research
Appendix G: Media Relations for Business Professionals: How to Prepare for a
Broadcast or Press Interview Index
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