Business analysis : Microsoft Excel 2010

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Business analysis : Microsoft Excel 2010

Conrad Carlberg

(MrExcel library)

Que, 2010

タイトル別名

Business analysis : Microsoft Excel 2010 : answer key business questions, control company finances, forecast sales, prepare business cases, make better investment decisions , improve quality

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Includes index

内容説明・目次

内容説明

ANSWER KEY BUSINESS QUESTIONS CONTROL COMPANY FINANCES FORECAST SALES PREPARE BUSINESS CASES MAKE BETTER INVESTMENT DECISIONS IMPROVE QUALITY USE EXCEL 2010 TO GAIN DEEPER INSIGHTS, MAKE SMARTER DECISIONS, AND EARN MORE PROFITS Using real-world examples, Carlberg helps you put Excel's features and functions to work and get the power of quantitative analysis behind your management decisions. Excel expert Conrad Carlberg shows how to use Excel 2010 to perform the core financial tasks every manager and entrepreneur must master: analyzing statements, planning and controlling company finances, making investment decisions, and managing sales and marketing. Using real-world examples, Carlberg helps you get the absolute most out of Excel 2010's newest features and functions. Along the way, you'll discover the fastest, best ways to handle essential tasks ranging from importing business data to analyzing profitability ratios. Becoming an Excel expert has never been easier! You'll find crystal-clear instructions, insider insights, complete step-by-step projects, and more. It's all complemented by an extraordinary set of web-based resources, from sample journals and ledgers to business forecasting tools. * Use Excel analysis tools to solve problems throughout the business * Build and work with income statements and balance sheets * Value inventories and current assets, and summarize transactions * Calculate working capital and analyze cash flows * Move from pro formas to operating budgets that help guide your management decisions * Prepare business cases incorporating everything from discount rates to margin and contribution analysis About MrExcel Library: Every book in the MrExcel Library pinpoints a specific set of crucial Excel skills, and presents focused tasks and examples for performing them rapidly and effectively. Selected by Bill Jelen, Microsoft Excel MVP and mastermind behind the leading Excel solutions website MrExcel.com, these books will: * Dramatically increase your productivity-saving you 50 hours a year, or more * Present proven, creative strategies for solving real-world problems * Show you how to get great results, no matter how much data you have * Help you avoid critical mistakes that even experienced users make

目次

Introduction .................................................................................................... 1 Taking It on Faith ............................................................................................................................ 2 Renamed and Improved Functions in Excel 2010 ........................................................................... 3 Compatibility ............................................................................................................................ 4 Consistency ............................................................................................................................... 4 How This Book Is Organized ............................................................................................................ 6 Two Special Skills: Named Ranges and Array Formulas .................................................................. 6 Assigning Names ...................................................................................................................... 7 Using Array Formulas ............................................................................................................... 8 Conventions Used in This Book ....................................................................................................... 9 PART I ANALYZING FINANCIAL STATEMENTS 1 Working with Income Statements ...............................................................11 Keeping Score ............................................................................................................................... 11 Choosing the Right Perspective .............................................................................................. 12 Defining Two Purposes for Accounting ................................................................................... 12 Using the Income Statement ........................................................................................................ 13 Choosing a Reporting Method ................................................................................................ 14 Cells in Excel ........................................................................................................................... 15 Measuring the Operating and Nonoperating Segments ......................................................... 19 Moving from the General Journal to the Income Statement ......................................................... 20 Getting the General Journal into Excel .................................................................................... 20 Understanding Absolute, Relative, and Mixed References ...................................................... 22 Getting the Journal Data to the Ledger .................................................................................. 23 Getting the Ledger Data to the Income Statement ................................................................. 27 Managing the Financial Analyses with Accrual Accounting .......................................................... 28 Using Straight-Line Depreciation............................................................................................ 32 Preparing the Trial Balance .................................................................................................... 33 Moving Information into an Income Statement ..................................................................... 33 Organizing with Traditional Versus Contribution Approaches ...................................................... 34 2 Balance Sheet: Current Assets .....................................................................37 Designing the Balance Sheet ........................................................................................................ 38 Understanding Balance Sheet Accounts ................................................................................. 38 Understanding Debit and Credit Entries ................................................................................. 39 Getting a Current Asset Cash Balance ........................................................................................... 41 Using Sheet-Level Names ....................................................................................................... 41 Getting a Cash Balance for Multiple Cash Accounts ................................................................ 44 Handling Restricted Cash Accounts ......................................................................................... 46 Getting a Current Asset Accounts Receivable Balance ................................................................... 46 Allowing for Doubtful Accounts .............................................................................................. 47 Using the Aging Approach to Estimating Uncollectibles ......................................................... 48 Using the Percentage of Sales Approach to Estimating Uncollectibles ................................... 51 Getting a Prepaid Expenses Balance ............................................................................................. 52 Dealing with Insurance as a Prepaid Expense ......................................................................... 53 Getting a Current Asset Balance.................................................................................................... 54 Understanding the Inventory Flow ......................................................................................... 55 Closing the Inventory Account ................................................................................................ 56 Closing the Revenue and Expense Accounts ........................................................................... 56 3 Valuing Inventories for the Balance Sheet ...................................................59 Understanding Perpetual and Periodic Inventory Systems ........................................................... 60 Perpetual Inventory Systems .................................................................................................. 61 Periodic Inventory Systems .................................................................................................... 62 Valuing Inventories ....................................................................................................................... 64 Valuation Methods Summarized ............................................................................................ 64 Using Specific Identification ................................................................................................... 66 Using Average Cost ................................................................................................................. 72 Using the Moving Average Method ........................................................................................ 77 Calculating the Moving Average and Weighted Average ....................................................... 79 Using FIFO .............................................................................................................................. 81 Using LIFO .............................................................................................................................. 87 Comparing the Four Valuation Methods ....................................................................................... 89 Specification Identification ..................................................................................................... 89 Average Cost ........................................................................................................................... 89 FIFO ....................................................................................................................................... 90 LIFO ....................................................................................................................................... 90 Handling Purchase Discounts ........................................................................................................ 91 Calculating Turns Ratios ................................................................................................................ 92 4 Summarizing Transactions: From the Journals to the Balance Sheet .............95 Understanding Journals ................................................................................................................ 97 Understanding Special Journals .............................................................................................. 98 Structuring the Special Sales Journal ...................................................................................... 98 Structuring the Special Purchases Journal ............................................................................ 100 Structuring the Cash Receipts Journal .................................................................................. 101 Structuring the Cash Payments Journal ................................................................................ 103 Excel Tables and Dynamic Range Names .................................................................................... 104 Building Dynamic Range Names ........................................................................................... 106 Using Dynamic Range Names in the Journals ....................................................................... 108 Choosing Between Tables and Dynamic Range Names ......................................................... 108 Understanding Ledgers............................................................................................................... 110 Creating the General Ledger ................................................................................................. 110 Creating Subsidiary Ledgers ................................................................................................. 112 Automating the Posting Process........................................................................................... 113 Getting a Current Liabilities Balance ........................................................................................... 121 5 Working Capital and Cash Flow Analysis ....................................................123 Matching Costs and Revenues .................................................................................................... 123 Broadening the Definition: Cash Versus Working Capital............................................................ 125 Determining the Amount of Working Capital ....................................................................... 126 Determining Changes in Working Capital ............................................................................. 133 Analyzing Cash Flow ................................................................................................................... 137 Developing the Basic Information ........................................................................................ 138 Summarizing the Sources and Uses of Working Capital ........................................................ 140 Identifying Cash Flows Due to Operating Activities .............................................................. 141 Combining Cash from Operations with Cash from Nonoperating Transactions ..................... 142 6 Statement Analysis ..................................................................................145 Understanding a Report by Means of Common-Sizing ............................................................... 146 Using Common-Sized Income Statements............................................................................ 146 Using Common-Sized Balance Sheets ................................................................................... 148 Using Comparative Financial Statements ............................................................................. 149 Using Dollar and Percent Changes in Statement Analysis ........................................................... 152 Assessing the Financial Statements ...................................................................................... 152 Handling Error Values ........................................................................................................... 154 Evaluating Percentage Changes ........................................................................................... 155 Common-Sizing and Comparative Analyses in Other Applications ............................................. 156 Working in Excel with a Profit & Loss from QuickBooks ........................................................ 156 Working in Excel with a QuickBooks Balance Sheet .............................................................. 158 Common-Sizing for Variance Analysis ........................................................................................ 160 Ratio to Ratio Comparisons .................................................................................................. 163 Common-Sizing by Headcount ................................................................................................... 164 7 Ratio Analysis ..........................................................................................169 Interpreting Industry Averages and Trends ................................................................................ 170 Comparing Ratios Within Industries ........................................................................................... 171 Analyzing Ratios Vertically and Horizontally ........................................................................ 172 Getting a Basis for Ratios ...................................................................................................... 173 Analyzing Profitability Ratios ...................................................................................................... 176 Finding and Evaluating Earnings Per Share .......................................................................... 176 Determining Gross Profit Margin .......................................................................................... 177 Determining Net Profit Margin ............................................................................................. 179 Determining the Return on Assets ........................................................................................ 180 Determining the Return on Equity ........................................................................................ 182 Analyzing Leverage Ratios .......................................................................................................... 183 Determining the Debt Ratio.................................................................................................. 184 Determining the Equity Ratio ............................................................................................... 184 Determining the Times Interest Earned Ratio ....................................................................... 185 Analyzing Liquidity Ratios .......................................................................................................... 186 Determining the Current Ratio ............................................................................................. 186 Determining the Quick Ratio ................................................................................................ 187 Analyzing Activity Ratios ............................................................................................................ 188 Determining the Average Collection Period .......................................................................... 188 Determining Inventory Turnover .......................................................................................... 190 PART II FINANCIAL PLANNING AND CONTROL 8 Budgeting and Planning Cycle ..................................................................191 Creating Pro Forma Financial Statements ................................................................................... 191 Forecasting by Percentage of Sales....................................................................................... 193 Using Excel to Manage the Analysis ............................................................................................ 199 Performing Sensitivity Analysis ............................................................................................ 200 Moving from the Pro Forma to the Budget ................................................................................. 201 Projecting Quarterly Sales..................................................................................................... 201 Estimating Inventory Levels ................................................................................................. 202 Fitting the Budget to the Business Plan................................................................................ 205 9 Forecasting and Projections ......................................................................207 Making Sure You Have a Useful Baseline .................................................................................... 208 Moving Average Forecasts .......................................................................................................... 210 Creating Forecasts with the Moving Average Add-In ........................................................... 212 Dealing with the Layout of Excel's Moving Averages ............................................................ 213 Creating Moving Average Forecasts with Excel's Charts ....................................................... 215 Forecasting with Excel's Regression Functions ........................................................................... 216 Making Linear Forecasts: The TREND Function ..................................................................... 217 Making Nonlinear Forecasts: The GROWTH Function ............................................................ 220 Creating Regression Forecasts with Excel's Charts ................................................................ 223 Forecasting with Excel's Smoothing Functions ........................................................................... 225 Projecting with Smoothing................................................................................................... 225 Using the Exponential Smoothing Add-In ............................................................................ 226 Choosing a Smoothing Constant........................................................................................... 228 Making Smoothed Forecasts Handle Seasonal Data ............................................................. 229 Using the Box-Jenkins ARIMA Approach: When Excel's Built-In Functions Won't Do ................. 234 Understanding ARIMA Basics ................................................................................................ 234 Charting the Correlograms ................................................................................................... 235 Starting with Correlograms to Identify a Model ................................................................... 236 Identifying Other Box-Jenkins Models .................................................................................. 237 10 Measuring Quality ....................................................................................241 Monitoring Quality Through Statistical Process Control .............................................................. 242 Using Averages from Samples .............................................................................................. 242 Using X-and-S Charts for Variables ....................................................................................... 243 Interpreting the Control Limits ............................................................................................. 247 Manufacturing ...................................................................................................................... 247 Using P-Charts for Dichotomies ............................................................................................ 251 Choosing the Sample Size ..................................................................................................... 253 Determining That a Process Is Out of Control ....................................................................... 255 Using X-and-MR Charts for Individual Observations ............................................................. 258 Creating SPC Charts Using Excel ............................................................................................ 259 Performing Acceptance Sampling ............................................................................................... 262 Charting the Operating Characteristic Curve ......................................................................... 263 Using Worksheet Functions for Quality Control .......................................................................... 268 Sampling Units from a Finite Population .............................................................................. 269 Using HYPGEOM.DIST in Excel 2010 .................................................................................. 270 Sampling Units from a Nonfinite Population .............................................................................. 271 Using NORMSDIST to Approximate BINOMDIST ............................................................... 271 Sampling Defects in Units ..................................................................................................... 277 Using the CRITBINOM Function.......................................................................................... 279 PART III INVESTMENT DECISIONS 11 Examining a Business Case: Investment ....................................................285 Developing a Business Case ........................................................................................................ 286 Getting Consensus for the Plan ............................................................................................. 286 Showing Your Work .............................................................................................................. 288 Developing the Excel Model ........................................................................................................ 289 Developing the Inputs .......................................................................................................... 290 Identifying the Costs ............................................................................................................. 292 Moving to the Pro Forma ...................................................................................................... 293 Preparing the Cash Flow Analysis ......................................................................................... 296 12 Examining Decision Criteria for a Business Case .........................................299 Understanding Payback Periods ................................................................................................. 300 Understanding Future Value, Present Value, and Net Present Value .......................................... 304 Calculating Future Value....................................................................................................... 305 Calculating Present Value ..................................................................................................... 305 Calculating Net Present Value .............................................................................................. 306 Optimizing Costs ................................................................................................................... 308 13 Creating a Sensitivity Analysis for a Business Case .....................................315 Reviewing the Business Case ...................................................................................................... 315 Managing Scenarios ................................................................................................................... 316 Saving a Scenario for the Base Case ...................................................................................... 318 Developing Alternative Scenarios ......................................................................................... 320 Developing Scenarios That Vary Expenses ............................................................................ 323 Summarizing the Scenarios .................................................................................................. 324 Measuring Profit ......................................................................................................................... 325 Calculating Internal Rate of Return....................................................................................... 325 Calculating Profitability Indexes ........................................................................................... 327 Estimating the Continuing Value .......................................................................................... 327 Varying the Discount Rate Input ................................................................................................. 330 Using the Goal Seek Tool ............................................................................................................ 332 14 Planning Profits .......................................................................................335 Understanding the Effects of Leverage ....................................................................................... 335 The Effect of Business Risk .................................................................................................... 336 Analyzing Operating Leverage .................................................................................................... 337 Evaluating the Financial Implications of an Operational Change .......................................... 338 Evaluating Fixed Expenses .................................................................................................... 339 Evaluating Effect of Increasing Fixed Costs ........................................................................... 345 Planning by Using the DOL ................................................................................................... 347 Analyzing Financial Leverage ..................................................................................................... 348 Distinguishing Business from Financial Risk ......................................................................... 348 Determining the Debt Ratio.................................................................................................. 349 Determining the Times Interest Earned Ratio ....................................................................... 350 15 Making Investment Decisions Under Uncertain Conditions .............................................................................353 Using Standard Deviations .......................................................................................................... 354 Using Excel's Standard Deviation Functions.......................................................................... 356 Understanding Confidence Intervals ........................................................................................... 357 Using Confidence Intervals in a Market Research Situation .................................................. 358 Calculating a Confidence Interval ......................................................................................... 359 Interpreting the Interval ....................................................................................................... 360 Refining Confidence Intervals ............................................................................................... 361 Using Regression Analysis in Decision Making ............................................................................ 362 Regressing One Variable onto Another ................................................................................. 362 Interpreting the Trendline .................................................................................................... 364 Avoiding Traps in Interpretation: Association Versus Causation ........................................... 367 Regressing One Variable onto Several Other Variables: Multiple Regression ........................ 368 Using Excel's Regression Add-In ........................................................................................... 373 Interpreting Regression Output ............................................................................................ 375 Estimating with Multiple Regression .................................................................................... 377 Using Excel's TREND Function ............................................................................................... 377 16 Fixed Assets .............................................................................................383 Determining Original Cost .......................................................................................................... 383 Determining Costs ................................................................................................................ 384 Choosing Between Actual Cost and Replacement Cost ......................................................... 385 Depreciating Assets .................................................................................................................... 386 Understanding the Concept of Depreciation ......................................................................... 387 Matching Revenues to Costs ................................................................................................. 387 Using Straight-Line Depreciation.......................................................................................... 389 Using the Declining Balance Method .................................................................................... 390 Using the Double Declining Balance Function to Calculate Depreciation .............................. 393 Using Variable Declining Balance Depreciation .................................................................... 395 Using Sum-of-Years'-Digits Depreciation ............................................................................. 397 PART IV SALES AND MARKETING 17 Importing Business Data into Excel ...........................................................399 Creating and Using ODBC Queries ............................................................................................... 400 Preparing to Import Data...................................................................................................... 401 Specifying Data Sources ........................................................................................................ 401 Creating Queries with the Query Wizard ............................................................................... 405 Creating Queries with Microsoft Query ................................................................................. 407 Creating Parameterized Queries in Microsoft Query ............................................................. 410 Using Joins in Microsoft Query .............................................................................................. 411 Working with External Data Ranges ........................................................................................... 412 Include Row Numbers .......................................................................................................... 412 Adjust Column Width ........................................................................................................... 412 Preserve Column Sort/Filter/Layout ..................................................................................... 413 Preserve Cell Formatting ...................................................................................................... 413 Insert Cells for New Data, Delete Unused Cells ..................................................................... 414 Insert Entire Rows for New Data. Clear Unused Cells ............................................................ 415 Overwrite Existing Cells with New Data, Clear Unused Cells ................................................. 416 Managing Security Information ............................................................................................ 416 Arranging Automatic Refreshes ............................................................................................ 418 Setting Other Data Range Options ........................................................................................ 419 Importing Data to Pivot Tables and Charts ........................................................................... 420 Creating and Using Web Queries ................................................................................................ 424 Using Parameterized Web Queries.............................................................................................. 426 18 Exporting Business Data from Excel ..........................................................429 Using VBA to Update an External Database ................................................................................ 429 Getting at VBA ...................................................................................................................... 430 Structuring the Worksheet ................................................................................................... 431 Establishing Command Buttons ............................................................................................ 432 Editing the Record's Values......................................................................................................... 433 Using Database Objects ........................................................................................................ 435 Using With Blocks ....................................................................................................................... 436 Finding the Right Record ...................................................................................................... 437 Editing the Record ................................................................................................................ 438 Adding New Records to the Recordset ........................................................................................ 439 Choosing to Use ADO .................................................................................................................. 442 Back Ends Perform Data Management ................................................................................. 442 19 Analyzing Contributions and Margins ........................................................445 Calculating the Contribution Margin........................................................................................... 446 Classifying Costs ................................................................................................................... 447 Estimating Semivariable Costs .............................................................................................. 448 Using Unit Contribution .............................................................................................................. 449 Producing Digital Video Discs (Continued) ........................................................................... 449 Increasing the Contribution Margin ...................................................................................... 450 Creating an Operating Income Statement ............................................................................ 451 Finding the Break-Even Point ..................................................................................................... 452 Calculating Break-Even in Units ............................................................................................ 453 Calculating Break-Even in Sales ............................................................................................ 453 Calculating Break-Even in Sales Dollars with a Specified Level of Profit ............................... 454 Charting the Break-Even Point ............................................................................................. 455 Choosing the Chart Type ....................................................................................................... 457 Making Assumptions in Contribution Analysis ............................................................................ 459 Linear Relationships ............................................................................................................. 459 Assignment of Costs ............................................................................................................. 460 Constant Sales Mix ............................................................................................................... 460 Worker Productivity .............................................................................................................. 461 Determining Sales Mix ................................................................................................................ 461 20 Pricing and Costing ..................................................................................465 Using Absorption and Contribution Costing ................................................................................ 466 Understanding Absorption Costing ....................................................................................... 466 Understanding Contribution Costing .................................................................................... 472 Applying the Contribution Approach to a Pricing Decision ................................................... 475 Using Contribution Analysis for New Products ............................................................................ 477 Allocating Expenses to Product Lines ................................................................................... 479 Varying the Inputs ................................................................................................................ 480 Estimating the Effect of Cross-Elasticity ...................................................................................... 481 Glossary .......................................................................................................485 TOC, 9780789743176, 5/12/10

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