Perspectives on promotion and database marketing : the collected works of Robert C Blattberg

Author(s)

Bibliographic Information

Perspectives on promotion and database marketing : the collected works of Robert C Blattberg

editor, Greg M Allenby

World Scientific, c2010

Available at  / 6 libraries

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Note

Includes bibliographical references

Details

  • NCID
    BB02607064
  • ISBN
    • 9789814287050
  • Country Code
    si
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Singapore
  • Pages/Volumes
    xi, 316 p.
  • Size
    26 cm
  • Subject Headings
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