Marketing research

Author(s)

• Aaker, David A.

Bibliographic Information

Marketing research

David A. Aaker ... [et al.]

Wiley, c2011

10th ed., International student version

Note

Includes bibliographical references and index

Details

• NCID: BB02609321
• ISBN:
  • 9780470524619
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xvii, 701 p.
• Size: 26 cm
• Subject Headings:
  • LCSH : Marketing research