著者
書誌事項
Legends in marketing
Sage
この図書・雑誌をさがす
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1
- Planned social change and the diffusion of innovation
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volume editor, Christine Moorman ; contributors, Richard P. Bagozzi ... [et al.]
Sage 2018 Legends in marketing . Gerald Zaltman / series editor,
Jagdish N. Sheth ; v. 1 : hb
所蔵館8館
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2
- Marketing research
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volume editor, Joel Huber ; contributor, Naresh K. Malhotra
Sage 2017 Legends in marketing . Paul E. Green / series editor,
Jagdish N. Sheth ; v. 6 : hb
所蔵館4館
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3
- Conjoint analysis : applications
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volume editor, Vithala R. Rao ; contributors, John R. Hauser, Min Ding, Howard R. Moskowitz
Sage 2017 Legends in marketing . Paul E. Green / series editor,
Jagdish N. Sheth ; v. 5 : hb
所蔵館4館
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4
- Conjoint analysis : advanced methods
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volume editors, Abba M. Krieger, Eric T. Bradlow ; contributors, Robert J. Meyer ... [et al.]
Sage 2017 Legends in marketing . Paul E. Green / series editor,
Jagdish N. Sheth ; v. 4 : hb
所蔵館4館
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5
- Conjoint analysis : the pioneering years
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volume editor, V. "Seenu" Srinivasan ; contributors, John R. Hauser, Vithala R. Rao
Sage 2017 Legends in marketing . Paul E. Green / series editor,
Jagdish N. Sheth ; v. 3 : hb
所蔵館4館
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6
- Clustering and segmentation
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volume editors, Yoram "Jerry" Wind, Arun K. Jain ; contributors, Howard R. Moskowitz, Phipps Arabie, Frank J. Carmone
Sage 2017 Legends in marketing . Paul E. Green / series editor,
Jagdish N. Sheth ; v. 2 : hb
所蔵館4館
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7
- Multidimensional scaling and positioning
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volume editor, Wayne S. DeSarbo ; contributors, Vithala R. Rao, Mihcel Wedel
Sage 2017 Legends in marketing . Paul E. Green / series editor,
Jagdish N. Sheth ; v. 1 : hb
所蔵館4館
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8
- Marketing in the firm and society
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volume editor, David J. Reibstein ; contributors, William L. Wilkie, Robert Malcolm, Valarie Zeithaml
Sage 2016 Legends in marketing . George S. Day / series editor,
Jagdish N. Sheth ; v. 7 : hb
所蔵館5館
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9
- Innovation and growth
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volume editor, Gerard J. Tellis ; contributors, Christine Moorman, Mohanbir Sawhney
Sage 2016 Legends in marketing . George S. Day / series editor,
Jagdish N. Sheth ; v. 6 : hb
所蔵館5館
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10
- Strategic management
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volume editor, Paul J.H. Schoemaker ; contributors, Liam Fahey, Rajan Varadarajan
Sage 2016 Legends in marketing . George S. Day / series editor,
Jagdish N. Sheth ; v. 5 : hb
所蔵館5館
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11
- Organizational orientation and capabilities
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volume editor, Frederick Webster, Jr. ; contributors, Ajay K. Kohli, Philip Kotler, G. Tomas M. Hult
Sage 2016 Legends in marketing . George S. Day / series editor,
Jagdish N. Sheth ; v. 4 . Strategic marketing : hb
所蔵館5館
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12
- Assessing and formulating strategy
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volume editor, V. Kumar ; contributors, Paul W. Farris, Robin Wensley, Venkatesh Shankar
Sage 2016 Legends in marketing . George S. Day / series editor,
Jagdish N. Sheth ; v. 3 . Strategic marketing : hb
所蔵館5館
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13
- Competitive markets : structure and behavior
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volume editor, Allan D. Shocker ; contributors, Rajendra K. Srivastava, Mary Labkin
Sage 2016 Legends in marketing . George S. Day / series editor,
Jagdish N. Sheth ; v. 2 : hb
所蔵館5館
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14
- Customer and consumer insights
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volume editor, David A. Aaker ; contributors, Katherine N. Lemon, Don Lehmann, Richard Staelin
Sage 2016 Legends in marketing . George S. Day / series editor,
Jagdish N. Sheth ; v. 1 : hb
所蔵館5館
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15
- Research methods
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volume editor, Balaji C. Krishnan ; contributors, Donald R. Lehmann, Dawn Iacobucci, Vithala R. Rao
Sage 2015 Legends in marketing . Jagdish N. Sheth / set editor,
Balaji C. Krishnan ; v. 9 : hb
所蔵館4館
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16
- The future of marketing
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volume editor, George S. Day ; contributors, Philip Kotler, David J. Reibstein, Frederick E. Webster
Sage 2014 Legends in marketing . Yoram (Jerry) Wind / series editor,
Jagdish N. Sheth ; v. 8 : hb
所蔵館7館
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17
- Marketing research and modeling
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volume editor, Vithala R. Rao ; contributors, Naresh K. Malhotra, Howard R. Moskowitz, Joel H. Steckel
Sage 2014 Legends in marketing . Yoram (Jerry) Wind / series editor,
Jagdish N. Sheth ; v. 7 : hb
所蔵館7館
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18
- Global marketing
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volume editor, Arun K. Jain ; contributors, Roger J. Calantone ... [et al.]
Sage 2014 Legends in marketing . Yoram (Jerry) Wind / series editor,
Jagdish N. Sheth ; v. 6 : hb
所蔵館7館
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19
- Market segmentation
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volume editor, David R. Bell ; contributors, Jehoshua Eliashberg, Sunil Gupta, Gary L. Lilien
Sage 2014 Legends in marketing . Yoram (Jerry) Wind / series editor,
Jagdish N. Sheth ; v. 5 : hb
所蔵館7館
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20
- Marketing strategy
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volume editor, David J. Reibstein ; contributors, George S. Day, Dominique Hanssens, Christine Moorman
Sage 2014 Legends in marketing . Yoram (Jerry) Wind / series editor,
Jagdish N. Sheth ; v. 4 : hb
所蔵館7館
