Advertising : a decision-making approach

Author(s)

• Patti, Charles H.
• Frazer, Charles F.

Bibliographic Information

Advertising : a decision-making approach

by Charles H. Patti, Charles F. Frazer

Dryden Press, c1988

Note

***遡及データをもとにした流用入力である

Details

• NCID: BB02703556
• ISBN:
  • 003071687X
• LCCN: 87006898
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xxxi, 590 p.
• Size: 26 cm
• Classification:
  • LCC : HF5821
  • DC19 : 659.1/11
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Advertising -- Decision making
  • FREE : Werbung. swd