Show sold separately : promos, spoilers, and other media paratexts

Author(s)

• Gray, Jonathan (Jonathan Alan)

Bibliographic Information

Show sold separately : promos, spoilers, and other media paratexts

Jonathan Gray

New York University Press, c2010

• : pbk

Note

Includes bibliographical references (p. 223-238) and index

Details

• NCID: BB02715497
• ISBN:
  • 9780814731949
  • 9780814731956
• LCCN: 2009029212
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 247 p.
• Size: 23 cm
• Classification:
  • LCC : PN1992.8.A32
  • DC22 : 659.1/9302234
• Subject Headings:
  • LCSH : Advertising -- Television programs -- Social aspects
  • LCSH : Advertising -- Motion pictures -- Social aspects
  • LCSH : Television programs -- Marketing -- Social aspects
  • LCSH : Motion pictures -- Marketing -- Social aspects
  • LCSH : Paratext
  • LCSH : Intertextuality
  • LCSH : Mass media and culture