Making data talk : communicating public health data to the public, policy makers, and the press
著者
書誌事項
Making data talk : communicating public health data to the public, policy makers, and the press
Oxford University Press, c2009
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
HTTP:URL=http://www.loc.gov/catdir/toc/ecip0824/2008033685.html Information=Table of contents only
収録内容
- Communication fundamentals
- Overcoming general audience tendencies and biases to enhance lay understanding of data
- Presenting data
- Putting it all together : communicating data for public health impact
- Communicating data in acute public health situations
- Communicating data for policy or program advocacy
- Conclusions and new challenges
内容説明・目次
内容説明
The demand for health information continues to increase, but the ability of health professionals to provide it clearly remains variable. The aim of this book is (1) to summarize and synthesize research on the selection and presentation of data pertinent to public health, and (2) to provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy
makers, and the press in typical real-world situations. Because communication is complex and no one approach works for all audiences, the authors emphasize how to communicate data "better" (and in some instances, contrast this with how to communicate data "worse"), rather than attempting a cookbook
approach. The book contains a wealth of case studies and other examples to illustrate major points, and actual situations whenever possible. Key principles and recommendations are summarized at the end of each chapter.
This book will stimulate interest among public health practitioners, scholars, and students to more seriously consider ways they can understand and improve communication about data and other types of scientific information with the public, policy makers, and the press. Improved data communication will increase the chances that evidence-based scientific findings can play a greater role in improving the public's health.
目次
- 1. Introduction
- 2. Communication Fundamentals
- 3. Overcoming General Audience Tendencies and Biases to Enhance Lay Understanding of Data
- 4. Presenting Data
- 5. Putting it all Together: Communicating Data for Public Health Impact
- 6. Communicating Data in Acute Public Health Situations
- 7. Communicating Data for Policy or Program Advocacy
- 8. Conclusions and New Challenges
「Nielsen BookData」 より