Tourism discourse : language and global mobility
Author(s)
Bibliographic Information
Tourism discourse : language and global mobility
Palgrave Macmillan, 2010
- : hardback
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Note
Includes bibliographical references (p. 254-273) and index
Description and Table of Contents
Description
Tourism Discourse offers new insights into the role of spoken, written and visual discourse in representing and producing tourism as a global cultural industry. With a view to the interplay between the symbolic and economic orders of global mobility, the book is grounded in empirically-based studies of key tourism genres.
Table of Contents
Acknowledgments Introduction: Mediating Global Mobilities: Language, Tourism, Globalization PART I: DISCOURSES ON THE MOVE: THE GENRES AND SYMBOLIC CAPITAL OF TOURISM DISCOURSE Elite Mobility and Global Lifestyles: Inflight Magazines Borrowed Genres and the Language Market: Trade Signs and Business Cards Transient Identities, New Mobilities: Holiday Postcards with Virpi Ylanne PART II: MOBILIZING LANGUAGE IDEOLOGIES: THE METALINGUISTIC PRODUCTION OF TOURISM DISCOURSE Linguascaping the Exotic: Newspaper Travelogues Language Crossing and Identity Play: TV Holiday Programmes with Virpi Ylanne The Commodification of Local Linguacultures: Guidebook Glossaries Conclusion: Tourism Discourse and Banal Globalization Notes References Appendix Index
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