Essentials of entrepreneurship and small business management
著者
書誌事項
Essentials of entrepreneurship and small business management
Pearson, c2011
6th ed., global ed
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注記
Includes indexes
内容説明・目次
内容説明
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.
The tools to launch a new venture and the knowledge for entrepreneurial success.
With a practical, "hands on" approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.
The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.
目次
Section I. The Challenge of Entrepreneurship
Chapter 1. The Foundations of Entrepreneurship
Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality
Section II. Building the Business Plan: Beginning Considerations
Chapter 3. Designing a Competitive Business Model and Building a Solid Strategic Plan
Chapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Chapter 5. Forms of Business Ownership
Chapter 6. Franchising and the Entrepreneur
Chapter 7. Buying an Existing Business
Section III. Building the Business Plan: Marketing and Financial Considerations
Chapter 8. Building a Powerful Marketing Plan
Chapter 9. E-Commerce and the Entrepreneur
Chapter 10. Pricing Strategies
Chapter 11. Creating a Successful Financial Plan
Chapter 12. Managing Cash Flow
Section IV. Putting the Business Plan to Work: Sources of Funds
Chapter 13. Sources of Financing: Debt and Equity
Chapter 14. Choosing the Right Location and Layout
Chapter 15. Global Aspects of Entrepreneurship
Chapter 16. Building a New Venture Team and Planning for the Next
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