Packaging research in food product design and development
著者
書誌事項
Packaging research in food product design and development
Wiley-Blackwell, 2009
- : hardback : alk. paper
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and "how to" business methodology with a detailed treatment of the different facets of concept research.
目次
Part I Methods, materials, mind-sets Chapter 01 A practitioner's guide to research or - what you should know Chapter 02 Consumer packaging: Important functionally, but not attitudinally Chapter 03 Starting at the beginning: Experimenting to discover what shape 'wins' Chapter 04 Patterns in packages: Learning from many packages and many attributes Chapter 05 A gentle introduction to the world of systematics Chapter 06 Identify what works by letting the competition do the work Chapter 07 Psychophysics and the issue of price/value Part II Ideas and inspirations Chapter 08 Idea factories: Where do packaging (and other) ideas come from? Chapter 09 Defining the new package: Specifying the package at the concept level Chapter 10 What should my package say? Chapter 11 What concepts tell us versus what packages tell us for the same product - Case history - Pretzels Chapter 12 'Closing in on the container' Chapter 13 Action & reality: Using video for the package experience Part III Health and hope Chapter 14 Do labels make a difference? Chapter 15 Understanding Nutrition Labeling Case study - ice cream Chapter 16 Healthy pasta: Nutritional labeling & the role of messages Part IV Emotions and experience Chapter 17 Emotions and package design - coffee Chapter 18 Beyond the stimulus to the 'experience' Chapter 19 Homo economicus rears its head Chapter 20 Which should I choose - Packages on the shelf Part V Temptations of technology Chapter 21 Response time Chapter 22 Combining eye tracking with experimental design Chapter 23 Taking stock
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