The marketing-sales-finance triangle : an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors

Author(s)

• Weissbrich, Dirk

Bibliographic Information

The marketing-sales-finance triangle : an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors

Dirk Weissbrich ; with a foreword by Harley Krohmer

（Gabler research）

Gabler, 2009

Note

Originally presented as the author's thesis (Ph.D--Universität Bern, 2008)

References: p. 205-215

Description and Table of Contents

Description

Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.

Table of Contents

• Organizational Design of the Marketing-Sales-Finance Triangle
• Cooperation between Marketing, Sales, and Finance
• Contributions and Roles of Marketing, Sales, and Finance
• Key Managerial Challenges
• Fundamental Developments and Best Practices

by "Nielsen BookData"

Details

• NCID: BB02924657
• ISBN:
  • 9783834919212
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Wiesbaden
• Pages/Volumes: xv, 215 p.
• Size: 21 cm
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Finance
  • LCSH : Sales management
• Parent Bibliography ID:
  • BB00136896