Connecting with consumers : marketing for new marketplace realities

Author(s)

• Kimmel, Allan J.

Bibliographic Information

Connecting with consumers : marketing for new marketplace realities

Allan J. Kimmel

Oxford University Press, 2010

• : hbk
• : pbk

Note

Includes bibliographical references (p. [305]-324) and index

Details

• NCID: BB02926324
• ISBN:
  • 9780199556502
  • 9780199556519
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xvi, 333 p.
• Size: 26 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Case studies
  • LCSH : Marketing -- Technological innovations