Integrated brand marketing and measuring returns

Author(s)

• Kitchen, Philip J.

Bibliographic Information

Integrated brand marketing and measuring returns

edited by Philip J. Kitchen

Palgrave Macmillan, 2010

• : hbk

Note

Includes index

Details

• NCID: BB02994743
• ISBN:
  • 9780230577343
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke ; New York
• Pages/Volumes: xviii, 181 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.1255
  • DC22 : 658.8/27
• Subject Headings:
  • LCSH : Branding (Marketing)
  • LCSH : Communication in marketing