Business marketing : an Asian perspective

Author(s)

• Lau, Geok Theng

Bibliographic Information

Business marketing : an Asian perspective

Lau Geok Theng

McGraw-Hill Education (Asia), c2007

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB0301998X
• ISBN:
  • 9780071247399
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore
• Pages/Volumes: iv, 471 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.12.A8
  • DC22 : 658.80095
• Subject Headings:
  • LCSH : Marketing -- Asia
  • LCSH : Marketing -- Asia -- Management