Choice-based conjoint analysis : models and designs

Author(s)

• Raghavarao, Damaraju
• Wiley, James B.
• Chitturi, Pallavi

Bibliographic Information

Choice-based conjoint analysis : models and designs

Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi

Chapman & Hall/CRC, c2011

• : hbk

Note

Includes bibliographical references (p. 171-176) and index

Details

• NCID: BB03034189
• ISBN:
  • 9781420099966
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boca Raton
• Pages/Volumes: xi, 180 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.8343
• Subject Headings:
  • LCSH : Conjoint analysis (Marketing)
  • LCSH : Consumers' preferences