Measurement of the distributed lag effect of advertising expenditures on sales of cigarette brands

著者

• Von Tungeln, George Robert

書誌事項

Measurement of the distributed lag effect of advertising expenditures on sales of cigarette brands

Von Tungeln, George Robert

University Microfilms, 1974

マイクロ形態（マイクロフィルム (リール)）

注記

Thesis (Ph.D.)--University of Georgia, 1974

"Dissertations on business management of main universities in America"--Container

• NII書誌ID(NCID): BB03080594
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: 1 microfilm reel
• 大きさ: 35 mm
• 件名:
  • LCSH : Advertising -- Research -- United States
  • LCSH : Advertising -- Cigarettes -- United States