Contemporary advertising and integrated marketing communications

Author(s)

• Arens, William F.
• Weigold, Michael F.
• Arens, Christian

Bibliographic Information

Contemporary advertising and integrated marketing communications

William F. Arens, Michael F. Weigold, Christian Arens

（McGraw-Hill international editions）

McGraw-Hill Irwin, c2011

13th ed., international ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB03089522
• ISBN:
  • 9780071220606
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xl, 774 p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Advertising
  • FREE : Werbung. swd
• Parent Bibliography ID:
  • BA03817735