Value creation and sport management

著者

書誌事項

Value creation and sport management

Sandalio Gómez, Kimio Kase, Ignacio Urrutia

Cambridge University Press, 2010

大学図書館所蔵 件 / 全18件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain's leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers.

目次

  • List of figures
  • List of tables
  • Foreword
  • Introduction
  • 1. The virtuous circle of value creation in the sports industry
  • Annex: virtuous circle unleashed: the case of Valencia
  • 2. Value creation and performance criteria for sport entities
  • 3. National context and profit strategy of the sport entity: how to overcome the national borders of the sport entities?
  • 4. Value creation in two of the most prestigious Spanish football clubs: Real Madrid CF and FC Barcelona, period 2000-6
  • 5. The proto-image of Real Madrid - implications for marketing and management
  • 6. Value creation from the organizational structure of a sports entity
  • Index.

「Nielsen BookData」 より

詳細情報

ページトップへ