Marketing managers and models : a search for a better match

Author(s)

• Larréché, Jean-Claude

Bibliographic Information

Marketing managers and models : a search for a better match

Larréché, Jean-Claude

University Microfilms, 1974

Microform（Microfilm Reel）

Note

Thesis (Ph.D.)--Stanford University, 1974

"Dissertations on business management of main universities in America"--Container

Details

• NCID: BB03097393
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: 1 microfilm reel
• Size: 35 mm
• Subject Headings:
  • LCSH : Marketing -- Data processing
  • LCSH : Marketing -- Management -- Data processing
  • LCSH : Cognition
  • LCSH : Human information processing