Hospitality and tourism management
著者
書誌事項
Hospitality and tourism management
(Hospitality, tourism and marketing studies)
Nova Science, c2009
- : hard
大学図書館所蔵 全3件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibiliographic references and index
内容説明・目次
内容説明
Tourism is an activity that can have a truly major impact on sustainable development. In this book, similarities and differences between international tourists from China, France and the USA are investigated. Moreover, the significant role that culture holds in affecting travellers' buying behaviour has led growing number of researchers to study differences, particularly between Western and Asian countries. This book undertakes a critical review of these and relevant issues affecting the reliability and validity of cross-cultural research (CCR). In addition, small countries' exceptional natural beauty and unique cultural resources often look towards tourism development as an economic growth strategy. However, communities often disagree on the nature of development strategies. The authors of this book propose a standard methodology on sustainable tourism for application in tourism destinations and enterprises in all the business cycle of tourism activity. Furthermore, due to the affect of globalisation and the rapid changes that occur in global higher education during the past decade, the concept of internationalisation in higher education institutions has been widely discussed. This book reviews various aspects of internationalisation and discusses its applications/implications in relation to the hospitality higher education. Other chapters provide an exploratory analysis of gender differences in perceptions of managerial work, investigate destination benchmarking in the context of measuring customer satisfaction as an output of performance improvement, and provides a theoretical framework that investigates the fundamentals of discounting and empirically assesses the efficacy of the discounting process in the lodging industry.
目次
- Preface
- Sustainable Tourism Development in the Mediterranean: An Alternative Approach of a Proposed Methodology
- Host-Guest Cultural Interactions Service Encounters between Vietnamese Hosts & International Visitors
- Issues in Cross-Cultural Tourism Research: Their Implications for Travel & Tourism Marketing
- Explaining the Pricing Decision-Making Process in the Hotel Industry
- Internationalisation of Hospitality Education
- The Competitiveness of Heritage Cities: The Role of Events
- Cultural Tourism: The Planning Process & Ex-Ante Evaluations
- Destination Benchmarking as an Indicator of Exploring Customer Satisfaction
- Casino Management: Exploring Gender-Based Differences in Perceptions of Managerial Work (A Commentary)
- The Investigation of Accidents Housekeeping Personnel Encounter in a Hospital: A Turkish Example
- Index.
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