Strategy and the business landscape

著者

• Ghemawat, Pankaj

書誌事項

Strategy and the business landscape

Pankaj Ghemawat with Bruno Cassiman, David J. Collis, Jan W. Rivkin

Pearson Prentice Hall, c2006

2nd ed., international ed

注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

For MBA and Executive MBA strategy courses. Pankaj Ghemawat, respected and renowned Harvard Business School Professor, has designed and written a brief strategy text designed to help students master a body of analytical tools and develop an integrative point of view when making strategic choices.

目次

1. The Origins of Strategy 2. Mapping the Business Landscape 3. Creating Competitive Advantage 4. Anticipanting Competitive Dynamics 5. Sustaining Superior Performance 6. Choosing Corporate Scope Index

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB03143402
• ISBN:
  • 9780135025147
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: x, 159 p.
• 大きさ: ill. (some col.) : 24 cm
• 分類:
  • LCC : HD30.28
  • DC22 : 658.4/012
• 件名:
  • LCSH : Strategic planning
  • LCSH : Industrial management
  • LCSH : Competition