Practical tourism research
著者
書誌事項
Practical tourism research
（CABI tourism texts）
CABI, c2010
- : pbk
大学図書館所蔵 件 / 全11件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. The book also provides practical advice on tasks from planning to reporting the results of a research project. Skills such as questionnaire design, sample selection, and interviewing are covered, as well as analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. Drawing on the author's extensive experience in tourism research, this practical text is an essential resource for students of tourism research as well as tourism consultants and managers.
目次
1: The nature of tourism research 2: How to plan a research project 3: How to design a questionnaire 4: How to select a sample 5: How to conduct personal interviews and focus groups 6: How to construct and use scales and indices 7: How to develop metrics for decision-making 8: How to do case studies 9: How to do content analysis 10: How to prepare a research report or presentation
「Nielsen BookData」 より
