Behind ethical consumption : purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels
Author(s)
Bibliographic Information
Behind ethical consumption : purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels
P. Lang, c2009
Available at 5 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
References: p. [149]-173
Includes index
Description and Table of Contents
Description
This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored.
Table of Contents
Contents: Ethics in consumer buying - The influence of moral norms and self-identity in the choice of organic food products - Effects of product personality, moral norms and moral disengagement on the intention to buy organic food products - The impact of ethical self-identity and safety concerns on attitudes and purchasing intentions of organic food products - Effects of attitude and personal values on the purchase intention of genetically modified food products - Determinants of consumers' acceptance of fuels from biological materials and hydrogen transportation technologies.
by "Nielsen BookData"