Marketing : an introduction

Author(s)

Bibliographic Information

Marketing : an introduction

Gary Armstrong, Philip Kotler

Pearson, c2011

10th ed., global ed

  • : access code card set

Available at  / 10 libraries

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Note

Includes bibliographical references (p. 597-616) and indexes

Details

  • NCID
    BB03195224
  • ISBN
    • 9780135094860
    • 9780132542050
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston, Mass. ; Tokyo
  • Pages/Volumes
    644 p.
  • Size
    28 cm
  • Subject Headings
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