Staying power : six enduring principles for managing strategy and innovation in an uncertain world (lessons from Microsoft, Apple, Intel, Google, Toyota, and more)

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Staying power : six enduring principles for managing strategy and innovation in an uncertain world (lessons from Microsoft, Apple, Intel, Google, Toyota, and more)

Michael A. Cusumano

(Clarendon lectures in management studies)

Oxford University Press, 2010

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Includes bibliographical references (p. 332-351) and index

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