Message forms and effective corrective advertising : an experiment

Author(s)

• Semenik, Richard J.

Bibliographic Information

Message forms and effective corrective advertising : an experiment

Semenik, Richard John

Xerox University Microfilms, 1976

Microform（Microfilm Reel）

Note

Thesis (Ph. D.)--Ohio State University, 1976

"Dissertations on business management of main universities in America"--Container

Details

• NCID: BB03293733
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: 1 microfilm reel
• Size: 35 mm
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Consumers
• Link:
  • rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262783799