Advertising intensity in consumer goods marketing : an analysis of variations in advertising-to-sales ratios

Author(s)

Bibliographic Information

Advertising intensity in consumer goods marketing : an analysis of variations in advertising-to-sales ratios

Farris, Paul William

Xerox University Microfilms, 1976

Microform（Microfilm Reel）

Available at  / 1 libraries

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Note

Thesis (D.B.A.)--Harvard University, 1976

"Dissertations on business management of main universities in America"--Container

Details

  • NCID
    BB03293744
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Ann Arbor, Mich.
  • Pages/Volumes
    1 microfilm reel
  • Size
    35 mm
  • Subject Headings
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